Featured work

Interactive & UX

Royal Caribbean training modules
Led a team and provided strategic direction to create 250+ eLearning modules for 15,000 learners at Royal Caribbean, earning a Brandon Hall Award and increasing customer experience metrics.

Learn more on Maestro’s website.

Johnson & Johnson 3D printing website
Created an internal site for Johnson & Johnson to help it explain its investment in 3D printing to employees. Interviewed subject-matter experts and other key stakeholders to inform content, wireframed interactions and site layouts, and wrote copy across multiple pages.

Learn more on Maestro’s website.

Other selected works
Content strategy, information architecture, wireframing, and/or copywriting for the following websites:

Brand writing

Verbal identity work for the following brands, including core messages (purpose, mission, and vision statements), situational messages (unique selling propositions and value propositions), elevator pitches, voice and tone guidelines, and/or style guides:

Advertising

Taglines, content, and scriptwriting across print and digital for the following medical-device campaigns: